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Our Journey: The Story Behind Breathe Bell Tents

At Breathe Bell Tents, our story isn’t just about tents. It’s about adventure, family, freedom, and a lifelong connection to the outdoors.

What began as a personal passion has grown into one of Australia’s leading names in bell tents Australia, built on a simple belief:

Nature should be experienced without sacrificing comfort, beauty, or sustainability.

Where It All Began

The story of Breathe Bell Tents starts long before the business itself.

Founder Lucy’s connection to bell tents began in West Wales, where a traditional canvas bell tent—already decades old—became part of everyday life. This wasn’t just a piece of camping gear. It was a space filled with memories:

  • Family road trips across Europe

  • Summer sleepouts under the stars

  • Festivals and gatherings with friends

That tent wasn’t just shelter—it was a place to connect, unwind, and experience freedom.

It planted the seed for what would eventually become Breathe Bell Tents.

Bringing Bell Tents to Australia

When Lucy moved to Australia in 2011 and started her own family, she wanted to recreate those same outdoor experiences.

But there was a problem.

Bell tents weren’t available in Australia at the time.

Seeing this gap—and inspired by her own experiences—Lucy set out to change that.

In 2014, Breathe Bell Tents was born, introducing high-quality canvas bell tents to the Australian market and helping shape what would become the growing glamping movement.

Built From Passion and Purpose

From the very beginning, Breathe Bell Tents was never just about selling tents.

It was about creating a lifestyle centred on:

  • Connection

  • Simplicity

  • Outdoor living

  • Meaningful experiences

Lucy’s background in design, events, and international retail helped shape the brand into something unique—where function meets beauty, and practicality meets inspiration.

This is what set Breathe Bell Tents apart in the emerging world of sustainable outdoor brands.

 

A New Way to Camp: The Rise of Glamping

As more Australians looked for ways to reconnect with nature, traditional camping began to evolve.

People wanted more than just a place to sleep. They wanted:

  • Space to stand and relax

  • Natural, breathable materials

  • Beautiful setups for events and retreats

  • Comfort without losing connection to nature

Bell tents offered the perfect solution.

With their iconic design, durable cotton canvas, and timeless aesthetic, they quickly became a favourite for:

  • Glamping businesses

  • Weddings and events

  • Family camping

  • Backyard retreats

Breathe Bell Tents played a key role in bringing this elevated outdoor lifestyle to Australia.

Quality That Lasts

Inspired by that original decades-old canvas tent, quality has always been at the heart of Breathe Bell Tents.

Each tent is designed to handle Australia’s diverse conditions, including:

  • Harsh sun

  • Heavy rain

  • Wind and changing climates

Using breathable cotton canvas, our tents are built not just for performance—but for longevity.

This commitment reflects a core value shared by many ethical camping brands in Australia:

Buy better, use longer, and reduce waste.

 

Giving Back: Making Every Sale Count

As we’ve grown, we’ve continued to ask ourselves an important question:

How can we do more—not just for our customers, but for the world around us?

At Breathe Bell Tents, we believe that being part of the outdoor industry comes with a responsibility to protect and support the environment and communities we rely on.

That’s why we partner with i=Change.

Through this platform, every purchase made with us contributes to meaningful causes. With each sale, we give back to foundations supporting:

  • Environmental conservation

  • Community initiatives

  • Social impact programs

This means your purchase goes beyond creating your own outdoor space—it helps create positive change.

As a brand, we believe:

If we all do what we can, together we can make the world a better place.

Giving back isn’t an extra—it’s part of who we are and what it means to be a truly sustainable outdoor brand.

Growing Across Australia and Beyond

From humble beginnings, Breathe Bell Tents has grown into a trusted name across Australia and internationally.

Our community now includes:

  • Campers and adventurers

  • Glamping business owners

  • Event stylists

  • Families creating new traditions

What connects them all is a shared love of the outdoors and a desire to experience it in a more meaningful way.

A New Chapter: Moving Forward

As the brand has evolved, so has our ability to innovate and expand.

By continuing to focus on quality, sustainability, and customer experience, Breathe Bell Tents remains committed to leading the way in:

  • Bell tents Australia

  • Glamping and outdoor living

  • Ethical and sustainable camping products

More Than a Tent—A Way of Living

At its core, Breathe Bell Tents is about more than canvas and poles.

It’s about moments:

  • Waking up to fresh air

  • Watching the sunrise from your tent door

  • Gathering with friends and family

  • Slowing down and reconnecting

These are the experiences that matter—and the reason we do what we do.

 

A Milestone Moment: Joining Forces with CanvasCamp

In 2023, Breathe Bell Tents entered an exciting new chapter.

The company merged with CanvasCamp Australia, a global leader in canvas camping equipment.

This partnership brought together:

  • Breathe Bell Tents’ design and brand identity

  • CanvasCamp’s manufacturing expertise

  • Shared values of sustainability and quality

The result?

A stronger, more innovative offering for customers—while maintaining the same trusted brand and experience.

The merger marked a major milestone, enabling:

  • Expanded product ranges

  • Improved distribution

  • Continued innovation in outdoor living

Live | Love | Breathe | Adventure

From a childhood tent in Wales…
To bringing bell tents to Australia…
To building a brand grounded in purpose and sustainability…

The journey of Breathe Bell Tents continues.

And at the heart of it all is a simple idea:

Life is better when you take it outside.